The cheapest AI tool is the one your team actually uses

A custom GPT, an internal assistant, a fancy workflow agent — none of it matters if nobody on your team opens it on a Tuesday afternoon. We've seen genuinely impressive AI tools quietly abandoned within a month, and we've seen modest, almost embarrassingly simple tools become the things people refuse to work without. The difference is rarely the sophistication of the model. It's whether the tool fits into how someone already works, whether they trust the answers, and whether anybody bothered to show them what it's for in the first place.

That's why we treat adoption as part of the build, not an afterthought once the system ships. Documentation in plain language. A short walkthrough with the actual team that's going to use it. A clear answer to "who do I tell when this gives me a weird result." A check-in two weeks later to see what's working and what isn't. None of that is glamorous, and none of it shows up in a demo. But it's the difference between a tool your team adopts and a tool that quietly becomes a line item on next year's renewal review.